Digital Marketing Services
Browse our services below
Ads
Advertising on various platforms effectively promotes your business, your products, your services, your mission, and what you value as a company. We can help create social media ads, television ads, billboards, digital channels, radio, print ads, cinema ads, mobile app ads, and online promotions using display ads, search ads, keywords, video ads, and more. Using ads is a S.M.A.R.T. way:
to increase your customer reach,
to create engagement along the entire customer journey,
to increase sales and demand, as well as
to promote the benefits and uniqueness of your products and services.
to track your results
to analyze your customers' buying behavior and
to customize your message so it aligns with their preferences
CUSTOMER PERSONAS
When you know all about your target audience then you can better serve them. Customer Personas or Buyer Personas provide valuable insights that you can use to get your message to the right people at the right time as they are on their customer journey to finding solutions to their problems. It isn't a "first date" type of knowing that will produce impactful results though. It's the "we've been married for 5 years" type of knowing that will make a potential customer stop doing what they're doing and engage with your content is deeply emotional, behavior-based, and real-life relative.
Once you know who you're targeting, you can use the personas to:
prioritize your leads,
differentiate your products/services
answer their most pressing questions
share highly relevant educational content that addresses their pain points and solves problems
WEBSITE DEVELOPMENT
In a world where Covid-19 can shut down businesses globally, it is important that you have a digital location or in plainer language a website. When customers cannot physically visit your business, your website is the solution.
Having a website allows your business to be "open" 24 hours daily, 7 days per week. for customers and prospective customers to learn about you ( your hours of operation, locations, contact information, etc.) and what you offer (products, services, current promotions, your mission, your history, your staff, your social media channels, and more) in a non-threatening manner.
Your website offers assurances to its visitors that your company is legitimate and reliable. There are many scammers in the world, so having a website validates that customers can work with you and get what you promise. In a nutshell,, websites offer credibility for you. Your website allows you to sell directly from it and save money by not needing employees.
ONLINE BUSINESS REPUTATION (BM&M)
What people say about your business and your brand can help or hurt your bottom line. 93% of customers read online reviews before buying a product.
This means that whether you like it or not, most people need confirmation that your company provides great products and services before they spend their money, so if people are not saying anything about your business on sites like Google, Bing, Yelp, Trip Advisor, or social media, it can hurt your bottom line.
We've found that if we can help a business with three critical aspects of its reputation, we can increase their revenue. The three aspects of reputation that must be handled are reputation building, reputation management, and reputation marketing.
Reputation Building is critical for businesses to increase customer trust. We have several tactics and strategies to build your reputation because 92% of B2B buyers are more likely to purchase after reading trusted reviews.
COURSE CREATION
One of the best forms of content to create to educate your customers and website visitors is courses. You are able to provide highly targeted information that facilitates transformation regarding products and services you offer. The e-learning market is expected to grow to almost $400 Billion. This is a unique way to establish more credibility with your target audience, to create content that will function as the foundation you need to form a non-profit arm to your business that will generate up to $120,000 in advertising grants from Google and other firms that you can use to refer leads to your business for those DIYers who want professional help doing what your nonprofit teaches, and to help your target audience improve their lives by moving from where they currently are to where they want to be by executing on the information in your courses.
SEO/ SEM
Knowing your target audience is important because it allows you to build your website with them in mind, and it forces you to use certain keywords and other goodies to make sure that they can see your ads and other content regardless of where they are on the Internet. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)use the customized information you know about your target audience with crafty tools to reach them when they need you. They work together like your very own "bat signa"l to make sure you don't miss your customers when they're in trouble.
EMAIL MARKETING
Knowing you r target audience is the first part of a successful relationship with your customers and with your target audience. Email marketing is one of the most consistent ways for you to stay connected with your community and to nurture the relationships that matter.
SOCIAL MEDIA MARKETING
Your target audiences may have a favorite social media platform where they spend time: Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Tik Tok, Reddit or others.. Provide good entertaining, educational, transformative, fun, creative content to interact with your communities and gain valuable feedback from those who know you best.
REFERRAL MARKETING
When you've done a good job with a customer,, and they are happy with you, it is important that you get them to refer you to others who may need your help. Referrals are one of the best sources of revenue because they are social proof that you can do what you say you can do. We have many tools to get the most referrals consistently so you increase your revenue organically.
VIDEO MARKETING
If a picture is worth a thousand words, then a video is worth a million words. Use videos effectively to create your ads, to engage on social media, to answer frequently asked questions and more and see your ROI improve.
AFFILIATE MARKETING
If you don't have to re-invent the wheel, then don't. Affiliate marketing allows you to earn commissions when you connect your target audience with products and services that will solve their problems and provide them with what they want.
INFLUENCER MARKETING
What if there was a way to connect your products and services with your target audience by knowing who they listen to and admire, and getting those people to suggest your stuff? Influencer marketing lets you "coat-tail" your way to helping your target audience that are in different locations than you're used to reaching.
Create Strategies to Transform Your Relationship with Your Customers
Gone are the days of one-way marketing. What's that you might be wondering?
It is a phrase to describe companies that post billboards, tv commercials, radio ads, or
other media with which you can't interact. Today your customers want to converse with you
about what matters to them. Let them know you care through your actions and they will be loyal for a lifetime.
